For Immediate Release
Monday, July 11, 2011

Source: FEI

8 Jul 2011

Laurent Beauvais, chairman of the Basse-Normandie Regional Council and Normandy 2014 Organising Committee, and Alltech president Dr Pearse Lyons today announced that Alltech will be the title sponsor of the 2014 FEI World Equestrian Games™ in Normandy.

The agreement represents an historic partnership in the world of equestrian sports with a commitment from Alltech to the value of EUR 10 million. The seventh edition of the FEI World Equestrian Games will officially be known as the Alltech FEI World Equestrian Games™ Normandy 2014.

"Alltech is proud to continue our partnership with the World Equestrian Games," said Alltech President and Founder, Dr Pearse Lyons.

"These world championships of equestrian sport epitomise the values that we applaud; passion, excellence and performance. When the eyes of the world tune in to watch the Alltech FEI World Equestrian Games™ in Normandy, France, we will be there. France and Normandy in particular, with its worldwide reputation of excellence in horse breeding, is a strategic location for our company. Alltech has a long-standing history of serving the agricultural community in France and we are thrilled to support the event in Normandy and to share in the pride of this spectacular event."

"The FEI is delighted by the renewal of Alltech's title sponsorship of the FEI's flagship event, the FEI World Equestrian Games™," said FEI Secretary General Ingmar de Vos. "We are proud of the Games' enduring appeal and are looking forward to an unforgettable seventh edition organised by Normandy 2014's professional team and supported by an outstanding title sponsor such as Alltech."

Alltech's commitment to supporting national and international equestrian sports began in 2006, when it became the first-ever title sponsor of the FEI World Equestrian Games™, which runs every four years in the middle of the Olympic cycle. The inaugural FEI World Equestrian Games™ was held in Stockholm (SWE) in 1990.

More than half a million spectators from all 50 US states and 63 countries attended the Alltech FEI World Equestrian Games™ 2010 in Kentucky (USA), and a further 500 million viewers around the world watched the competitions on television.

Countdown to the Alltech FEI World Equestrian Games Normandy 2014 officially begins today, 8 July 2011, marking 1,136 days to the opening ceremony on 17 August 2014. Over 900 athletes and 850 horses representing more than 60 nations are forecast to convene in Normandy.

For more information on the Alltech FEI World Equestrian Games™ Normandy 2014 please visit,

Notes to editors:
About the Alltech FEI World Equestrian Games™
The Alltech FEI World Equestrian Games™ is a unique competition in which the best riders and horses in the FEI's seven disciplines – Jumping; Dressage and Para-Equestrian Dressage; Eventing; Driving; Endurance; Vaulting; and Reining – come together every four years in a single location for two weeks of exceptional sport.

In 2014, Normandy will be hosting the seventh FEI World Equestrian Games. The confidence shown in the region by the international equestrian community is the result of a major collective effort. On the initiative of the Lower Normandy Regional Council, together the French government and the French Equestrian Federation, the members of the equestrian sports professions and the elected officials of the local authorities have unanimously supported the world's largest equestrian event to promote the international excellence and expertise of equestrianism in Normandy. More than 60 countries, 900 riders, 850 horses and some 400,000 spectators are expected be part of the event.

About Alltech:
Founded by Dr Pearse Lyons, Alltech is a global animal health and nutrition company with more than 31 years' experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia.  For further information, visit For media assets, visit

The video footage of the press conference announcing Alltech's title sponsorship of the FEI World Equestrian Games™ 2014 is available to view on-demand at

Audio interviews/packages are available for free download via the links below:
Laurent Beauvais, Chairman of the Basse-Normandie Regional Council (in French)
Dr Pearse Lyons, President of Alltech
Fabien Groban, Executive Director of the Normandy 2014 Organising Committee, French and English

Copyright free photography and these audio interviews are now available to download from the Alltech Web site at This is a complimentary service provided by Alltech. Please note these images are for editorial use only and are copyright of Marie-Christine Chantrait.

Founded in 1973, the United States Dressage Federation is a nonprofit membership organization dedicated to education, recognition of achievement, and promotion of dressage. For more information about USDF membership or programs, visit, email, or call (859) 971-2277.